Why Businesses Should have Social Media Presence

networking for business

Social media is changing the way people interact with each other on a global scale. Social media is the new way of sharing word-of-mouth. Thus, any person seeking to improve awareness of a brand has no other option other than to be on the on social media. However, mere presence on social media is not enough. You need a creative approach to improving your human resources and customer relationship engagements. The following are the reasons why businesses should have a social media presence and the importance of using social marketing to improve the sales and awareness outcomes of your products and services.social media for business

Social media and targeted traffic

Social media allow you to interact with the people you are aiming for your business. It is a platform that lets you learn issues relating to customer intelligence. You understand the issues affecting your clients, and this gives you an opportunities to join the conversations with solutions and suggestions of how these potential customers can solve problems. You create a social ranking among potential customers so that the next time they have an issue, they come directly to you. This long form marketing is better than relying on adverts that may not bring you people who want something from you. Social media already inform them of what they need and how to get it. It is a trusted form of recommendations for most people since the advice is coming from their peers and people already in their circles.

Relationship building opportunities

Other than driving traffic to your site, social media is also a great opportunity of relationship building through constant engagement without the risk of feeling intrusive. People will likely entertain approaches from a brand or brand representatives on social media. Moreover, your company can have a few promotional campaigns that increase incentives for customers to engage with the brand. The benefit of social media is that it already pools many users with different intentions. Thus, you are going to target people who are already ready to talk to you and tell you issues that are affecting them.

Brand loyalty

socialBrands grow when people benefit from them consistently. Social media allows a business to keep rewarding its clients through mentions, and gifts. These gifts and direct conversations mean a lot to people and they can be a source of social pride. On the other hand, they cost only a small percentage of the company’s marketing bill. Thus, you get a net positive growth for the brand. A loyal customer will likely buy from your in future at no additional marketing cost to you compared to prospects that you search afresh your additional marketing campaigns. Loyalty is a hidden asset for business because you only realize its importance when you compare your revenues from returning customers with the revenues that competitors are getting.

Take note that these are only a few of the advantages of being on social media that your business should be checking. You also need to explore additional benefits that are specific to your line of business, which may not apply to all other types of companies. Nonetheless, missing out on social media engagement is a major disadvantage.…

Qualities to Look for in an SEO Expert

seo services

Online visibility is very important. It enables your website or online page to appear among the first online results when someone searches for a term related to the main keyword in your site. Thus, your business interest is to use your SEO expert services well to create additional organic publicity. The following are the qualities to look for in an SEO expert you hire.

They know what works and what changed

A lot changed in the past decade partly because of the introduction of more algorithms for search ranking. Other changes are due to new forms of setting up websites because of the capabilities of content management systems. Your SEO expert will verify what works now and explain why it works. Such knowledge is essential for coming up with strategies for attacking the competition and the obstacles that ranking criteria introduce. The experts must also have the expertise to tell when a given approach will bear fruits so that you can professionally evaluate the outcome.

They have the right tools for the job

seoThe experts should not just call themselves skilled in SEO when they have insufficient knowledge of what works in their industry. Staying updated with the latest development is a condition that experts must follow. Moreover, they should know the tools that enable them to comply with requirements by search engine providers as well as other conditions that affect the ranking of pages. Some experts faultily assume that tools that provide good backlinks will also work for both short-term page ranking and long-form content searches by search engine visitors. On the other hand, those knowing their craft understand that some tools leave bad footprints or break links in the process of remedying others. Thus, they are careful to use tools that will work, and they take precautions not to hurt the SEO juice that already exists on a site.

They are patient

SEO is not a day’s or week’s game. It takes both short-term efforts and long-term strategies. Therefore, the strategist will understand your position and calmly inform you of a need to wait for a few weeks to see particular results. Those who claim to offer results in a fortnight are liars.

They have a proven track record

Having a portfolio of sites that they worked on successfully is a plus for the SEO experts. You can tell that they are good at the job by the number of sites that they helped rank favorably in search engines. Furthermore, the experts will readily offer such information when they know it is true. Otherwise, you are likely to see them hesitating to offer examples.

They blend into your company’s processes

The experts understand that your website is part of a business asset that they should not mess. Thus, they aim to do everything according to your recommendations and preferred way of handling your departments. They become part of your technical and marketing department so that they understand your business perspective deeply.

These points highlight the differentiating factors between the amateur SEO consultants and the experts who know their game in and out. Follow these considerations when making choices among SEO providers and when you are negotiating the price.…