Being available online is only one step for your business. You also need to make it visible to the majority of people who seek the goods or services you offer. Therefore, you need the basics of search engine optimization (SEO). Relying on a consultant for these services is good because it saves you the learning need for carrying out an effective SEO campaign. However, you will not always be in a position to get a consultant. Furthermore, you may be looking for areas where you can do things yourself while mapping out technical issues that require an SEO specialist. In this regard, the following are the basic SEO tips for the beginner.
Use of landing pages
You need the main content page that will attract most people to your website or blog. This page might be working as a sales pitch or an about page referring to the things you offer on the site. The page will contain all the keywords and most of the information about your site. The landing page will also feature prominently in the results that people find when they search for your business or page online. You can combine the landing page and your home page so that it is the first thing people see after reaching your page. The essence of the landing page is your SEO perspective should be to organize most of the incoming links to the site. The popularity of your website depends on the number of links or mentions that point towards it. Concentrating these links on one page will elevate the status of that page.
Use of high-quality links
The high-quality links add some link juice when they point to your page. A high-quality link is a link coming from a highly rated page. A low-quality link is the one coming from a low-value page. Pages have page ranks (PG), and most search engines will have classes from 1 to 6. Although it is good to have high-value links only, sometimes all you need is a healthy mix of anything above page rank 2. Over time, your pages will also improve their page ranks leading to better search engine results outcomes. Make sure you do link surveys to find out opportunities for adding links from other sites to your site and eliminating some links that point to low-value pages.