Social media is changing the way people interact with each other on a global scale. Social media is the new way of sharing word-of-mouth. Thus, any person seeking to improve awareness of a brand has no other option other than to be on the on social media. However, mere presence on social media is not enough. You need a creative approach to improving your human resources and customer relationship engagements. The following are the reasons why businesses should have a social media presence and the importance of using social marketing to improve the sales and awareness outcomes of your products and services.
Social media and targeted traffic
Social media allow you to interact with the people you are aiming for your business. It is a platform that lets you learn issues relating to customer intelligence. You understand the issues affecting your clients, and this gives you an opportunities to join the conversations with solutions and suggestions of how these potential customers can solve problems. You create a social ranking among potential customers so that the next time they have an issue, they come directly to you. This long form marketing is better than relying on adverts that may not bring you people who want something from you. Social media already inform them of what they need and how to get it. It is a trusted form of recommendations for most people since the advice is coming from their peers and people already in their circles.
Relationship building opportunities
Other than driving traffic to your site, social media is also a great opportunity of relationship building through constant engagement without the risk of feeling intrusive. People will likely entertain approaches from a brand or brand representatives on social media. Moreover, your company can have a few promotional campaigns that increase incentives for customers to engage with the brand. The benefit of social media is that it already pools many users with different intentions. Thus, you are going to target people who are already ready to talk to you and tell you issues that are affecting them.
Brands grow when people benefit from them consistently. Social media allows a business to keep rewarding its clients through mentions, and gifts. These gifts and direct conversations mean a lot to people and they can be a source of social pride. On the other hand, they cost only a small percentage of the company’s marketing bill. Thus, you get a net positive growth for the brand. A loyal customer will likely buy from your in future at no additional marketing cost to you compared to prospects that you search afresh your additional marketing campaigns. Loyalty is a hidden asset for business because you only realize its importance when you compare your revenues from returning customers with the revenues that competitors are getting.
Take note that these are only a few of the advantages of being on social media that your business should be checking. You also need to explore additional benefits that are specific to your line of business, which may not apply to all other types of companies. Nonetheless, missing out on social media engagement is a major disadvantage.…